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EA Sports has changed the business model of FIFA 12
According to senior vice president of EA Sports by Andrew Wilson (Andrew Wilson), FIFA series is on the verge of big changes. `To date, the only convenient way for consumers to get regular 7GB FIFA - is to buy a disc with the game - says top manager. - But one never knows the hour when the users do not want to pay him $ 60. According to senior vice president of EA Sports by Andrew Wilson (Andrew Wilson), FIFA series is on the verge of big changes. `To date, the only convenient way for consumers to get regular 7GB FIFA - is to buy a disc with the game - says top manager
According to senior vice president of EA Sports by Andrew Wilson (Andrew Wilson), FIFA series is on the verge of big changes. `To date, the only convenient way for consumers to get regular 7GB FIFA - is to buy a disc with the game - says top manager. - But one never knows the hour when the users do not want to pay him $ 60. Judge for yourself, something similar has happened with television, movies and music. And the next in the queue is just the game industry `. It is one thing to want, and quite another - to do something. EA Sports has chosen the second path. In his speech at the conference presented Develop Andrew Wilson Football Club - a new service that allows the user to identify himself in any game, FIFA and on any platform. Vice-president believes that it will help get rid of the famous football series of the stigma of `conveyor`. В«Football Club will make` disk В»FIFA in a real live-service. It will constantly change and update - says Wilson. - Currently we operate as follows: collect information and analyze customer feedback, and then on their basis the following FIFA. With the advent Football Club, the system will go into the past. Our customers will receive new content constantly, throughout the year `. But this does not mean that Electronic Arts suddenly forget about the graphics, productivity and new `chips`. All this, too, will be, but gradually. Andrew Wilson believes that the power of the current generation of consoles is enough to get it right. Let`s see what happens
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